Viral Marketing Video

The internet has created a new phenomenon in video marketing; the viral marketing video. Viral marketing videos generally created by companies with the intent that they will be sent from one internet user to another as the content usually more obscure, funny or edgy than anything that would be seen on TV.

The example here on this page was produced by Webstream for KICK communications to announce their launch from a merger between Index Marketing and Inventive Marketing. This Viral Marketing Video was produced just at the time of the Lisbon Treaty rejection and the viral took advantage of the hype in the media at the time to create an obscure and funny video.

Remember, a viral marketing video is NOT an advert in the traditional sense, it should merely spur people to send the link on to other people and have a reference to your company or an event. A great example of a viral video which is on TV is the Cadbury’s drumming gorilla, it has nothing to do with Cadbury’s or chocolate except the Cadbury logo at the end!